Monday 25 July 2011

Gold Medal for Mexico

It's coming up to the 'one year to go' mark in the countdown to the London Olympic Games and so I thought this gave me a good opportunity to post about one of my favourite pieces of graphic design. 
No, not the London 2012 logo, but another Olympic logo created by Lance Wyman for the Mexico '68 Games. 




Based on a coming together of traditional Mexican motifs and on-trend 1960's op art, Wyman created a stunning graphic identity that still looks modern today. A kind of contemporary Aztec print that was so versatile and engaging.

As for the London logo, I haven't really warmed to it. I appreciate its bold colours, but I just don't know what it's supposed to say about London or Britain...



Lets hope for some better results in the set of posters that are to be designed for the Games, although Creative Review posted on its blog about the disappointing lack of designers involved..